| 1 |
v. 3
The business of sport / Darlene Kluka & Guido Schilling, editors
Oxford : Meyer & Meyer Sport. - Berlin : International Council of Sport Science and Physical Education , c2001
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| 2 |
Moneyball : the art of winning an unfair game / Michael Lewis
1st ed. - New York : W. W. Norton , c2003
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| 3 |
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton
2nd ed. - Champaign, Ill. : Human Kinetics , c2000
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| 4 |
Peak performance : inspirational business lessons from the world's top sports organizations / Clive Gilson ... [et al.]
New York ; London : Texere , c2000
|
| 5 |
Pay dirt : the business of professional team sports / James Quirk and Rodney D. Fort
: pbk. - Princeton, N.J. : Princeton University Press , 1997
|
| 6 |
Sports marketing : a strategic perspective / Matthew D. Shank
2nd ed. - Upper Saddle River, N.J. : Prentice Hall , c2002
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| 7 |
Sports and entertainment marketing / Kaser and Oelkers
Cincinnati : South-Western Educational Pub. , c2001
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| 8 |
Playing for dollars : labor relations and the sports business / Paul D. Staudohar
: pbk. - Ithaca, N.Y. : ILR Press , c1996
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| 9 |
Sport business management / Lori K. Miller
Gaithersburg, Md. : Aspen , 1997
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| 10 |
Sports economics : current research / edited by John Fizel, Elizabeth Gustafson, and Lawrence Hadley
Westport, Conn. : Praeger , 1999
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| 11 |
Sport business in the global marketplace / Hans Westerbeek and Aaron Smith ; foreword by Kevin Roberts
Basingstoke : Palgrave Macmillan , 2003
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